Pharmaceutical partner · Serbia & Montenegro
A new vision of success in healthcare
We connect pharmaceutical manufacturers with local market expertise, regulatory and commercial support, distribution coordination and medical promotion. In Serbia and Montenegro, we turn brand strategy into coordinated market activity.
About us
A local partner for pharmaceutical brand development.
Lumapharm is a Belgrade-based pharmaceutical company, founded in 2023 and active in the Serbian and Montenegrin markets. Its leadership brings more than 30 years of pharmaceutical industry experience, and a field team of six medical representatives covers every region of Serbia, building brands in urology, gynaecology and related areas.
International manufacturers entrust us with selected brands, and we coordinate their path to market: from regulatory preparation and market access to distribution and work with physicians.
Our name comes from the Latin word lumen, light. For us it stands for clarity, accountability and transparent cooperation.
Trust
Transparent communication and long-term relationships with partners and healthcare professionals.
Innovation
Evidence-based, market-relevant solutions and continuously improving ways of working.
Ambition
Concrete goals and progress measured by indicators that matter to our partners.
How our work is organised
Management & operations
CEO and COO: strategy, partnerships and day-to-day operations.
Brand & sales
Brand & Sales Manager: brand strategy, professional materials, work with wholesalers and pharmacy chains, and partner reporting.
Field team
Six medical representatives cover every region of Serbia and regularly visit around 1,000 specialist physicians.
Regulatory & compliance
Coordinating registration with manufacturers and authorisation holders, and keeping promotional materials compliant with regulations.
Leadership
Our approach
Local insight. Real market execution.
A manufacturer entering Serbia and Montenegro gains a partner who knows the local rules, sales channels and specialist physicians.
Market-focused strategy
Positioning, target specialties and a realistic forecast, defined for each market.
Focus on selected brands
A carefully selected portfolio allows us to give each brand the attention it needs, with focused field support and active management involvement.
Data-driven next steps
We track sales by product, region and distribution channel, alongside field activity execution across target medical specialties.
Long-term partnership mindset
A clear cooperation model, open communication and shared goals.
How we work
From regulatory preparation to successful brand development in the market
Within the agreed cooperation model, we connect regulatory, commercial and promotional activities in a coordinated way, with a single point of contact. Follow the product journey from regulatory preparation to work with healthcare professionals.
Partnership
How a partnership starts
From the first conversation to launch we go through four phases, with clearly divided responsibilities.
Introduction
We analyse your portfolio and its potential in the Serbian and Montenegrin markets.
Plan
Together we set the forecast, pricing, target specialists and launch budget.
Set-up
Registration coordination, first order and field-team training on the product.
Growth
Launch, field work and regular reporting on results.
Reporting
What partners receive regularly
Sales by product, region and distribution channel, stock levels and field activity execution across target specialties.
Business review: results against plan and activities for the next period.
Next-year plan and forecast, with the marketing budget.
Portfolio
Products we manage
A selected portfolio of medicines and health products, grouped by our areas of medical and commercial activity. This overview is informational and not a recommendation for use.
All products
The full portfolio, in four therapy areas.
Prostulosin
solifenacin + tamsulosin · 6 mg / 0.4 mg
Prescription medicine · 30 modified-release tablets
CompanyRhei Life
Blisserigo
tadalafil · 5 mg and 20 mg
Prescription medicine · film-coated tablets (5 mg: 28 · 20 mg: 2)
CompanyGoodwill Pharma
Fostron
fosfomycin · 3 g
Prescription medicine · granules for oral solution, 1 sachet
CompanyGoodwill Pharma
Lit-Control
Three formulations by type of urinary stone: pH Up (uric acid stones), pH Down (infection-related and calcium phosphate stones) and pH Balance (calcium stones).
Food supplement · 30 capsules per formulation
CompanyLumapharm
Mannorex
D-mannose (2,000 mg) and vitamin C per sachet. Intended for people with acute and recurrent urinary tract infections caused by E. coli.
Food for special medical purposes · 20 sachets × 2.5 g (50 g)
CompanyGoodwill Pharma
Zekron
Saw palmetto, willowherb, boswellia, goldenrod and pumpkin seed, with selenium and vitamin D3. Saw palmetto helps maintain normal urinary function in men with BPH.
Food supplement · 60 tablets
CompanyGoodwill Pharma
Egregia
Resveratrol, alpha-lipoic acid, polydatin, magnesium, folic acid and vitamin D. Non-hormonal support for the metabolic changes associated with polycystic ovary syndrome (PCOS).
Food supplement · 30 tablets
CompanyS&R · Zdravlje
Gonalia
Curcuma (Curcufast®), Teupol®, magnesium, vitamin B6, folic acid and vitamin D. Support for the hyperandrogenic changes associated with PCOS.
Food supplement · 30 tablets
CompanyS&R · Zdravlje
Periclim Forte
Probiotics (L. gasseri, L. crispatus), black cohosh, resveratrol, melatonin and vitamin D. For women in menopause, to help ease menopausal discomfort.
Food supplement · 30 sachets, orodispersible powder
CompanyS&R · Zdravlje
Mammaben
Myo-inositol (1,000 mg) with vitamins C, B6, B12 and D, for women after childbirth. Vitamins B6 and B12 contribute to normal psychological function and the reduction of tiredness.
Food supplement · 15 sachets
CompanyS&R · Zdravlje
Myosens Forte
EGCG from green tea extract, piperine and vitamin C. For the dietary management of women prone to fibroid changes such as uterine fibroids.
Food for special medical purposes · 30 capsules
CompanyGoodwill Pharma
Panixen
Kanna extract (50 mg) and L-tryptophan (50 mg) in lemon-flavoured chewable tablets. Designed to help in states of panic attacks, heightened anxiety and nervous tension.
Food supplement · 30 chewable tablets
CompanyLumapharm
Renophyl
Sodium copper chlorophyllin, 40 mg per tablet. Intended for patients with chronic kidney disease and polycystic kidneys.
Food supplement · 90 tablets
CompanyLumapharm
This product overview is informational and does not constitute advertising or a recommendation for use. For professional information about prescription medicines, contact info@lumapharm.rs. Use must follow approved prescribing information.
Partners
Partnerships built on trust and results
We work with manufacturers and commercial partners. For each, we manage an agreed portfolio with a joint plan and regular reporting.
Goodwill Pharma
Hungarian pharmaceutical company with its own development and manufacturing, operating in Serbia through Goodwill Pharma d.o.o. Subotica, marketing authorisation holder for Blisserigo and Fostron. We work together on promoting selected urology and gynaecology products.
Zdravlje / Frontier Biopharma
Zdravlje has been part of Frontier Biopharma since 2021. Together we manage the S&R portfolio in the market, with an annual activity plan and regular business reviews.
S&R Farmaceutici
Italian manufacturer of gynaecology, urology and endocrinology products. We present its women's health portfolio in cooperation with Zdravlje.
Rhei Life
Rhei Life holds the marketing authorisation for Prostulosin in Serbia (manufacturer: Adamed Pharma, Poland). We work with Rhei Life on promoting Prostulosin within our urology portfolio.
Looking for a partner in Serbia and Montenegro?
Let’s discuss your portfolio, market potential and a cooperation model for Serbia and Montenegro.
Responsibility
Responsibility at every step
Ethics, professional communication and responsible relationships with healthcare professionals and partners are the principles that guide our everyday work.
Quality
- Products and promotional materials aligned with applicable regulations
- Continuous improvement based on results
- Ethical standards in every contact with healthcare professionals
Community
- Professional information for healthcare professionals, in line with regulations
- Support for expert meetings and physicians' professional development
- Support for physicians' participation in professional events, in line with ethical rules
Sustainability
- Careful selection of partners and products
- Efficient planning of field work
- Preference for digital materials where possible
In practice
In the field and at expert events
Moments from expert meetings, congresses and our team at work.
Careers
Work with us
We are looking for motivated professionals who believe in expertise, accountability and long-term relationships with healthcare practitioners. Our culture rests on the same values as our work with partners: trust, innovation and ambition.
- Working with specialist physicians in urology and gynaecology
- Experienced colleagues and field support from day one
- Clear objectives, team support and opportunities for professional development
- A small team where everyone's contribution shows
Key Account Manager, Pharmacies and Pharmacy Chains
We are looking for a key account manager for pharmacies and pharmacy chains in Serbia: building long-term relationships with the largest pharmacies and chains, negotiating commercial terms and tracking sales results. The job ad is in Serbian.
Applications open until 24 November 2026.
View the ad on InfostudDon't see a role for you? Send your CV and a few lines about yourself to careers@lumapharm.rs.
Contact